Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok is committed to helping consumers fulfil their potential and be “fit for life.” Reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.
About Reebok Watches
Reebok Watches launched its brand new collection at Baselworld 2014. The watch collection reflects the spirit and heritage of the Reebok brand with sportive, functional and fashionable timepieces. Introduced for the first time to the public at Baselworld, the new watch brand is launched globally over the next three years in a step-by-step approach, starting with the USA and select countries in the rest of the world.
Analogous to Reebok footwear and apparel, the Reebok Watch Collection follows the two sides of the Reebok brand: Reebok Fitness and Reebok Classic.
The Reebok Fitness collection brings fitness to your wrist. Whether it be for a leisure walk, a run in the woods or the concrete jungle, a WOD in the box or by yourself, the collection is designed for sports enthusiasts, fitness lovers and all people with an active lifestyle. The watch designs combine fitness functionality with a fashion twist inspired by the design and technology of Reebok fitness footwear and apparel. At Baselworld 2014, the Reebok watch collection highlights the visionary Reebok ZigTech Technology through its fitness model, the Z1G. The strap of the Z1G is a direct rendition of the iconic ZigTech sole design.
The Reebok Classic line leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. The collection takes cues from the Reebok archive and combines time-proven design elements with a modern twist. The Reebok Classic watches are designed with the urban, young and young-at-heart fashion enthusiast yet individualistic style seeker in mind. Taking cues from the brand’s vast design elements and the street, the collection varies from playful interpretation of the Reebok Classic Dropped R logo to daring inclusion of stones and studs. Always in line with the Reebok DNA, the collection surprises with unexpected and creative interpretations of sports lifestyle and street style trends.
In honour of the 25th anniversary of the legendary Reebok Pump shoe, Reebok watches presented in Basel the Reebok Classic Pump watch, inspired by the Pump shoes updated vintage look and its distinctive “pump”-button. The “pump”-button on the front of the watch activates the pump-up display as well as the chronograph’s stop-and-go functions.